THE Hideout coffeehouse
Branding Package Concept
Project Type: Brand & Identity
Role: Designer
Tools Used: Adobe Photoshop & Illustrator
This is a brand identity concept design for a fictional coffeehouse. Inspired by the idea of a sanctuary and the tranquility of the forests in the Pacific Northwest, The Hideout is an escape from the stresses of everyday life with a calm and relaxing atmosphere.
With a muted but colorful palette, reflecting colors in nature, The Hideout creates an environment as comforting as a hug. The brand elements are nature-inspired, showcasing trees and mountains, contrasting with the busyness of daily city life.
