Serendipity Floral Shop

Branding Package Concept

Project Type: Brand & Identity
Role: Designer
Tools Used: Adobe Photoshop & Illustrator

Serendipity is a fictional floral shop, inspired by the concept of spontaneous and pleasant discoveries. 

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The Serendipity color palette is a blend of periwinkle blues and sunny yellows. With soft pastels, Serendipity creates a peaceful environment that invites wanderers to explore the botanicals at their own pace. The brand elements are floral-inspired and organic, giving the identity a fresh, whimsical feel.